🚀 Performance Marketing Pro

About Course

Performance Marketing Pro is a practical course designed for beginners, aspiring digital marketers, freelancers and business owners who want to build real-world paid advertising skills.

Learn how to use Meta Ads 📱, Google Ads 🔎, Google Analytics 4 📊, Google Tag Manager ⚙️, Meta Pixel 🎯, Keyword Research 🔍, Landing Pages 🌐, Funnels 🔄 and AI 🤖 to create and manage performance-driven marketing campaigns.

You will learn not only how to run ads, but also how to track 📈, analyze 📊 and optimize 🚀 campaign performance using real marketing data.

Course Content

Module 1: Meta Ads & Google Ads Fundamentals 🎯
Learn the fundamentals of paid advertising and understand how to professionally plan and structure campaigns across Meta and Google Ads.📌 Topics 📱 Meta Ads Manager 🎯 Campaign Objectives 👥 Audience Research & Targeting 🗂️ Campaign & Ad Set Structure 🎨 Ad Creatives & Copy Basics 🔎 Google Ads Fundamentals 🔍 Search Campaigns 🧠 Keywords & Search Intent 💰 Basic Budget Planning

📊 Module 2: Tracking, Pixel & Marketing Analytics
Learn how to track important customer actions and collect marketing data using GA4, Google Tag Manager and Meta Pixel.📌 Topics 📈 Google Analytics 4 (GA4) ⚙️ Google Tag Manager 🎯 Meta Pixel 🔄 Event & Conversion Tracking 🔗 UTM Parameters 📊 Traffic & Conversion Data 📌 Key Marketing Metrics 🧩 Tracking Fundamentals 🗃️ Data Collection & Measurement 🎯 Basic Attribution Concepts

🔍 Module 3: Keyword Research, Landing Pages & Funnel
Learn how to identify the right audience and search intent, conduct keyword research and understand how landing pages and marketing funnels work together to drive conversions.📌 Topics 🔎 Keyword Research 🧠 Search Intent 🎯 Keyword Selection 🕵️ Competitor & Market Research 🌐 Landing Page Fundamentals 🏗️ Landing Page Structure 👉 Call-to-Action (CTA) 🧲 Lead Generation Funnels 🔄 Conversion Funnel Basics 📊 Excel / Google Sheets for Marketing Data

🤖 Module 4: AI, Campaign Optimization & Reporting
Learn how to use AI and campaign data to improve advertising performance, identify optimization opportunities and create professional marketing reports.📌 Topics 🤖 AI for Ads & Marketing ✍️ AI-Assisted Ad Copywriting 🚀 Campaign Optimization 💰 Budget & Bid Optimization Basics 📊 CTR, CPC, CPM & Conversion Rate 🎯 Cost Per Lead / Acquisition 📈 Campaign Performance Analysis 📊 Excel / Google Sheets Reporting 📑 Marketing Reports 💡 Performance Insights & Recommendations

🚀 Performance Marketing Pro

About Course

What Will You Learn?

Course Content

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